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coffee cupping

Roasters, you pay careful attention to the quality of your green beans, cupping multiple samples. You then identify the ideal roast profile for them, …

We’ve all seen the confused customer in the coffee shop: they frown at the menu, head tilted to one side. They slowly pick up …

We’re just days away from one of the biggest coffee events of the year: World of Coffee, Amsterdam. Set in one of Europe’s trendiest cities, …

Café owners and roasters, you can’t afford to not market your decaf coffee. According to the 2017 NCA Coffee Drinking Trends, 10–14% of US …

Micro lots are the golden child of the specialty industry. For buyers and consumers, they signify exceptional-quality coffees with distinctive flavour and aroma profiles …

You might think you’re objectively evaluating the coffees on your cupping table – but, chances are, you’re not. Your expectations and personal biases will …

A well-trained palate is a useful tool. It will help you to better appreciate your coffee and the wonderful nuances in the cup. It …

Some people are lucky enough to have a highly refined palate. These are the kind of people who can easily detect specific stone fruits …

When you get better at tasting coffee, at understanding the different flavours and what causes them, you enjoy coffee more. You can savour the …

As anyone who’s ever tried to describe a coffee can tell you, it’s not easy. Our favourite beverage has unique, complex flavours and aromas. …