Coffee News: from Seed to Cup

Home Archive by Category "Farm & Green Coffee Marketing"

Farm & Green Coffee Marketing

Every time I open the tech section of my go-to news platform, blockchain is there. Banking, produce, charity, politics… it seems like there’s nothing …

It’s not unusual to see “Supremo” or “AA” on a bag of coffee. But what are these labels actually evaluating? And would you ever …

How can you achieve both higher productivity and improved quality on your coffee farm? By using field mapping. The method can help you better …

We often read about award-winning coffees with exceptional profiles being sold for high prices. But what does “award-winning” really mean? How do green coffee …

Murray Cooper was one of the most famous specialty coffee farmers in Ecuador. I’m using the past tense because he’s now bankrupt.  Murray did specialty …

Starting a direct trade relationship isn’t easy: you have to find a potential partner, organise farm visits, build trust, and more. It requires a …

That coffee you drank this morning: do you know how it was made? How it was farmed, processed, and roasted? And who did this? …

In 2017, most US Americans checked their phones every 12 minutes. 10% of them did it every 4 minutes. 26% of US Americans report …

Digital marketing will gain you more sales. It will cement your relationship with existing clients. It will make sure that your name is the …

Producers, you know how amazing your coffee is. But how do you convince roasters? Sure, once your beans are on the cupping table they’ll …