Coffee News: from Seed to Cup

Trish Rothgeb and Klaus Thomsen to Speak at Re:Verb, Tokyo

Japan’s specialty scene has been blooming (pardon the pun) just lately, and Re:verb, Tokyo promises to be no exception. Targeted towards entrepreneurs and professionals aiming to expand their role in the coffee industry, the one-day event is taking a look at a wide range of issues and opportunities. From business-orientated talks on training and design to producer-centric sessions on going from commodity to specialty farming, it’s set up to be a stimulating series of discussions.

Speakers Re:Verb Japan SCAJ

The Speakers

Speakers include Arthur Karuletwa, Director of Traceability for Starbucks; Danielle Harris, designer and brand strategist; Klaus Thomsen of The Coffee Collective; Matt Graylee of Flight Coffee; and Trish Rothgeb of the Coffee Quality Institute (CQI) and Wrecking Ball Coffee. 

The Programme:

  • You Have Great Coffee—Now What? Danielle Harris

Danielle Harris comes prepared to discuss design with audience members – because we all know that without marketing and branding, great coffee just doesn’t sell like it’s great coffee.

  • Demystifying the Flavor Wheel Trish Rothgeb

Known for – among many other things – purportedly creating the term “third wave“, Trish Rothgeb has experience in nearly every area of the industry. Director of Programs: Q and Educational Services at CQI, now she’s bringing her cupping experience to discuss the (relatively) new flavour wheel.

  • Transitions to Specialty Coffee Farming Matt Graylee

Matt  Graylee is preparing to discuss the de-commoditisation of specialty coffee, and how to improve the supply chain, with a focus on helping small businesses. He’s founded or co-founded at least five companies, and works on experimental farming and processing techniques with Raw Materials.

  • Different Spaces, Different Paces Klaus Thomsen

Previous World Barista Champion and Head of Barista Training (as well as PR Manager) at Coffee Collective, Klaus Thomsen knows all about being a barista. He’s going to lead a discussion on barista training and design.

The Event Details

The event will be held during SCAJ Show at Tokyo Big Sight on September 27th. Register to attend here.

All photo credit: World Coffee Events

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