Every second, 425 coffees are sold in the US. 850 were sold by the time you read that fact. 1,700 now.
That’s according to Kounta, a Point of Sale software that makes information about the frequency of coffee sales in the US and Australia free to use. Oh, and the reading time was based on my calculations.
Kounta doesn’t just tell you how many coffees are sold. It also tells you how many litres, how many of ten different kinds of coffee drinks, how much money has been paid (based on an average), and which region buys the most – and least – coffee.
In Australia, the latte rules supreme while the macchiato is the least popular. Funnily enough, in the US the flat white is the most popular, while iced coffee is only purchased 2.3 times a second. Perhaps if we were to check at another time of year, that statistic would be different.
Which, of course, begs the first question: how has Kounta calculated this? Their footnotes indicate that the data for the US comes from sources such as SCAA and Statista, while the Australian data comes from the business sections of news sites and government statistics. (All of this makes me suspect that the data on iced coffee won’t change throughout the year, but maybe I’m underestimating Kounta.)
How many of these a second?
The Next Question: Why Do We Need to Know This?
First of all, it gives us a sense of the scale of the (phenomenal) coffee industry. Secondly, data is always useful for marketing purposes. Will promoting the the macchiato or the mocha get more people in the door? According to Kounta, the mocha if you’re in Australia; the macchiato if you’re in the US. That being said, local trends will probably have a more of an impact, especially when you take into account your target market and their preferences.
Perhaps most importantly, it gives us an indication of where the coffee industry is going. The fact that the flat white is even more popular in the US than in Australia (albeit barely) shows us a trend reflective of globalisation, while the fact that “regular coffee” is unpopular in both countries could indicate that people are becoming more demanding of their drinks (or that there’s a misconception over what “regular” means). We can see that milk-based drinks top the charts, but the long black is sneaking up. We know that the US sells 425 drinks a second but Australia sells 85: the US sells five times as many but has fourteen times the population.
Here’s the full list, but for a greater analysis you’ll probably want to check out the site itself.
Australia Latte USA Flat white
Oh, and it’s just hit 29,325 coffees in the US; 5,865 in Australia.
Written by Tanya Newton.
Perfect Daily Grind is not affiliated with any of the individuals or bodies mentioned in this article, and cannot directly endorse them.